Unveiling Manipulation: Applying van Dijk’s Socio-Cognitive Approach to Analyze Bashar Assad’s Political Speeches During the Syrian Revolution

Unveiling Manipulation: Applying van Dijk’s Socio-Cognitive Approach to Analyze Bashar Assad’s Political Speeches During the Syrian Revolution

Abstract

In this study, Bashar Assad’s political speeches following the 2011 Syrian Revolution are examined using Van Dijk’s socio-cognitive paradigm. Assad’s speeches were essential in influencing public opinion and maintaining his grasp on power during the political turmoil of the Syrian revolution. The socio-cognitive method of Van Dijk provides a basis for understanding the psychological and social processes that underlie Assad’s speech patterns. This approach emphasizes the links between cognitive processes, social identity, and communication. Through an in-depth examination of Assad’s speeches, this study seeks to pinpoint the linguistic, cognitive, and social strategies Assad has employed to uphold his political legitimacy, shape public opinion, and silence the opposition. The socio-cognitive methodology used in this analysis adds to our understanding of the complex dynamics of political discourse during periods of revolution and sheds light on the strategies used by authoritarian leaders to maintain their positions of power and control over their domestic and global communities. The findings of this study have implications for social psychology, political communication, and the study of authoritarian regimes.

Key words: The Syrian Revolution, CDA, Van Dijk’s Socio-Cognitive Approach, Discursive Practices, Assad’s Speeches.